Splash Heroes 2015

Photogapher Jaroslav Wieczorkiewicz and his team have more milk than most.

Remember Milky Pinups? It gathered a lot of attention on the internet last year and became a national campaign for Coca-Cola’s Fairlife Milk. The new Splash Heroes is Wieczorkiewicz’s colourful progression which shows fierce superheroines clad in – you guessed it – milk.


Head over to Arum Light where you can pick up a poster print for just £25.

Working with any moving liquid, a decision on shutter speed can dramatically alter the effect of photos. We’ve seen long exposures to create haunting landscape shots, but freezing milk mid-throw is something altogether quite different. A great flash setup is a must and a camera that can handle the speed is essential.


Cameras: Nikon D800, Phase One IQ280 and Phase One IQ240

Main Lens: 50mm f/1.4

Main Setting: 50mm f/8 @ 1/250s

ISO: 100

White Balance: Flash

Lighting: Einstein E640

Various speeds.

Wieczorkiewicz has revealed how he composes his images in the studio in a couple of lighting diagrams below.





Using many different shots merged together during the editing process allows Wieczorkiewicz to capture the perfect complete image whilst focusing on different body areas individually. Working from one “base shot”, the splashes get painted in using multiple masked layers in Photoshop. If that sounds terribly obscure then it’s worth getting clued up on this powerful programme. Check out these Photoshop for Photographers courses, which will help you with your own photography, milk or not!


Wieczorkiewicz adopts the role of milk thrower with his assistant on camera release button duty. After setting up the camera in it’s fixed position, he brings in the models some of which he has worked with previously, others who are new to his method of working. Only using cold milk (warm milk doesn’t give the same dynamic effect) leaves some of the newer models breathless and struggling to hold their pose, a vital requirement for capturing the right shot.


If anyone has ever had cold milk thrown over them, I’m sure they wold agree that it’s not the most pleasant of experiences but everyone ends up with smiles, and coloured milk, on their faces.

Remember, to learn some of the Photoshop skills mentioned here, check out the PermaJet Print Academy’s Photoshop for Photographers course.


Source: Arum Light via ePHOTOzine

#JaroslavWieczorkiewicz #photogrtaphy #portrait #milk #story #inspiration

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