Since the beginning of Covid, as artists, we have had to reinvent what we do to generate an income. I used to rely heavily on selling my work at local craft fairs and would often generate a good amount of revenue from this. Deciding that it might be worth a try to get my work in the hands of a new audience, I began visiting busy tourist spots with a box of prints and asking local shops if they would consider hanging my prints and take a commission from the sale.
This worked fairly well, but feedback suggested that they’re often asked to see what other work I have from the area. Many shops have limited space, so asking them to hang 5, 10 or even 15 of your prints is not always viable and I began my search for an alternate option.
I came across PermaJet’s Acrylic Blocks that are magnetic and double-sided. This means I can get 2 prints inside of the block and just leave it on the counter in the store.
There are a few great advantages to this and the 1st one is suggested above… not only do I get a condensed down in size print in front of potential customers, the prints are also now protected so that they can be handled hundreds of times without getting ruined. Yep, these have even been used as a beer coaster in the pub and the images still look as good as new.
At craft fairs I would always handle my prints with care but would find I’d have to write off a number of prints due to them getting scuffed or torn by customers handling them. At a few £ a print, this can soon add up. Enclosing my prints in the block meant I’d have every available print looking pristine meaning I won’t miss out on any sales… as we all know, once you get a print in front of a customer they will most likely purchase it.
Since placing my images in the magnetic blocks in local shops, I have had a fair few messages showing the blocks with the pictures that they would like to purchase.
Yes, it is an investment, but if you take pride in your work and want it to be shown in the detail it deserves then this is a great way to showcase your images. No image loss and unless you purposely decide you want to prise the two blocks apart, the print is not going to be slipping out in a hurry.
With this combination, I just feel that you get the maximum clarity, tonal range and that overall WOW factor that we artists look for time after time when we present our work.
As with everything I review, if you are local to me and you want to see this before purchasing, just give me a shout and I am happy for you to have a look.